Milwaukee County Exec. David Crowley reenters Wisconsin governor’s race with Gov. Evers’ endorsement

Milwaukee County Executive David Crowley announced he was reentering the Democratic primary for governor Saturday, reversing his recent decision to drop out of the race. “Wisconsin, we can not afford four years of Tom Tiffany,” Crowley told dozens of excited supporters gathered to hear his announcement Saturday morning in downtown Milwaukee.

Crowley suspended his campaign just 10 days ago and endorsed Lt. Gov. Sara Rodriguez. But a crippling campaign finance mismanagement scandal forced Rodriguez to drop out of the race Friday. This left a four-person Democratic field consisting of Rep. Francesca Hong (D-Madison), Rep. Kelda Roys (D-Madison), former Lt. Gov. Mandela Barnes, and former secretary of the state Department of Administration Joel Brennan. Barnes has raised the most money among the Democratic contenders, while  Hong and Roys have the most cash on hand. 

Crowley started his campaign with the most money raised, but reports filed this week showed he had not kept up with his opponents still in the race. He started the year with $602,181 in the bank, raised $250,047 over six months and spent $537,050. He ended the last reporting period with $315,178 in cash on hand. 

Crowley had endorsed Rodriguez after suspending his own campaign last Wednesday — the same day Rodriguez said she learned about the financial troubles that ultimately sank her campaign. “I believed that I was supporting the strongest candidate at the moment,” he told the Examiner Saturday.

The crowd that came out to hear Crowley jump back in the race included a who’s who in Milwaukee politics and organizing. Among those in attendance were activist Vaun Mayes, former state legislator David Bowen who is now executive director of Wisconsin Voices, a statewide coalition of progressive advocacy groups, state Sen. Melissa Ratcliff and Milwaukee Mayor Cavalier Johnson as well as the mayors of Sheboygan, Waukesha and Wauwatosa, members of the Milwaukee County Board and Common Council and union leaders.

Crowley was also joined by his wife Ericka, introduced by the mayor  as “the next first lady.” She told the crowd that she wasn’t thrilled when “people were encouraging him to get back into this race.” The couple had closed that chapter, she said, and they were beginning to focus on spending more time with their family. “But the phone calls didn’t stop,” Ericka Crowley said. “Friends called, community leaders called, people from every corner of Wisconsin called, and they were like, ‘David, please reconsider,’ and still, the answer was no!” 

Ericka said the family relied on their Christian faith and prayed for a sign. She saw a cardinal, she said, a significant religious symbol to them. Then Rodriguez,  dropped out. “And in that moment, everything that we prayed about just felt different,” she said . “It was like the atmosphere shifted.” Crowley told reporters that both dropping out of the race and then reentering it were “very hard” decisions to make.

Evers’ endorsement and the ‘Democratic establishment’ 

Crowley returns to the primary race with departing Democratic Governor Tony Evers’ endorsement, a benefit none of the other candidates, including Rodriguez, Evers’ lieutenant governor, received. 

“I have indicated I did not plan to endorse anyone in the race for governor because I know each of the candidates and I wanted them to have the opportunity to make their case to Wisconsinistes first, just like I did,” Evers said in his statement endorsing Crowley Saturday. “I also believe that, in a race this close, Wisconsinites deserve to have the perspective of someone who’s done the job, who understands what it takes, and who’s had the benefit of spending years quietly watching how others in politics conduct themselves and treat people when they thought no one was paying attention.”

“David is not only the best candidate to beat Tom Tiffany,” Evers continued, “he’s the right candidate for the people of Wisconsin. He’s created thousands of new jobs, cut the county’s local carbon emissions in half, and passed a balanced budget, all while delivering the largest property tax cut in the county’s history, and I know he’ll continue to deliver results statewide.”

“It’s just an honor to receive his endorsement,” Crowley told the Examiner. He recounted Evers’ victory over former Republican Gov. Scott Walker, his leadership  guiding Wisconsin through the COVID-19 pandemic, and his tenure as “the best damn goalie that Democrats could have from stopping the Republican-controlled Legislature from having its way.” 

In addition to Evers’ endorsement, he said, he has received  “a groundswell of support from volunteers, from other elected leaders, as well as labor unions.” 

Responding to criticism that his re-entry into the race represents an effort by the Democratic party establishment to push forward someone to defeat Democratic Socialist candidate Francesca Hong, who had repeatedly finished at the top of public polls, Crowley said, “This isn’t about any of the other primary candidates.” Rather, he said, “this is about making sure that we have the best candidate that can defeat Tom Tiffany and his extreme MAGA agenda,” a goal he said he shares with all of the other Democratic candidates. 

Yet when he addressed the crowd of supporters in Milwaukee Saturday, Crowley took more direct aim at his opponents. He pointed to the Republican Governors Association’s recent $2 million ad blitz featuring Hong. The ads portray Hong, a self-described Democratic Socialist, as “too liberal for Wisconsin” and denounce her for wanting to return the state to its “progressive roots.” Barnes has called the ads “counterintuitive,” saying they appear to feature political attacks but are actually designed to increase Hong’s popularity among Democratic voters instead of hurting her chances. Many Democrats have concluded that the ads are designed to boost Hong, the Republicans’ preferred target in November, and that the Republicans are holding back stronger criticism they plan to deploy against her in the general election. 

Crowley seemed to endorse that theory at his campaign relaunch event, saying that the ads are meant “not to attack the Democratic party, but to boost one up.” He told  the crowd that Republicans are “deciding the Democratic nominee that they want to beat in November. They’re making an investment right now, and this should all be a five-alarm warning sign to all of us. We cannot allow the GOP to choose the Democratic nominee for governor of the great state of Wisconsin. Period.” 

Crowley told the Examiner  that people should be alarmed that Republican money is being used in a Democratic primary. “At the end of the day, there’s clearly an agenda there if they’re spending money in our primary,” he said. 

Democratic candidates respond

The Barnes campaign immediately blasted   Crowley’s reentry into the race in statements issued Friday and Saturday, claiming that Crowley’s campaign has ties to big corporations, that he’s trying to emerge as the “leading establishment Democrat” despite under-performing in multiple polls, and highlighting a county health insurance scandal earlier this year. 

A March Marquette Law School poll showed support for Crowley among voters at 3%, compared with 14% for Hong, 11% for Barnes and 3% for Rodriguez, with most respondents still undecided. 

Crowley discounted claims that he’s being hand-picked by the Democratic establishment, saying that “a 40-year-old Black man” isn’t what people think about when thinking about the “Democratic establishment.” He told the Examiner, “I know where my roots come from,” including  growing up in the impoverished 53026 zip code, “being the son of loving parents who struggled with mental health and drug addiction, who did everything that they could to make sure that their children were successful.” He added, “I look at my story as Wisconsin’s story.” He called the attacks by the  Barnes campaign “unfortunate,”  particularly because they are, by extension, also attacks on “a governor that he actually served alongside with during his first term.”

Hong took a less combative tone, welcoming  Crowley back into the race. “I look forward to the perspective he’ll bring as we each make our case to Wisconsinites over the next three weeks,” Hong said. “Competition is good for democracy, and voters deserve a substantive debate about the future of our state. Our campaign will remain focused on building the working-class coalition it will take to defeat Tom Tiffany and deliver permanent affordability for Wisconsin families.”

Brennan’s campaign released a statement saying, “Joel Brennan is in this race to win it. Wisconsin needs a candidate who can beat Tom Tiffany in November and get to work for Wisconsin families from day one. That was true yesterday, and it’s still true today — no matter who else is in or out.”

A spokesperson for the Roys campaign said, “We need to move forward and unite behind the strongest candidate to beat Tom Tiffany and deliver a Democratic legislature, which is Kelda Roys. We have been on TV statewide for over a month and still have more cash on hand than most of the field, the most endorsements by far, and the most momentum. We are laser-focused on winning August 11 and delivering a trifecta on November 3.”

The Republican Governor’s Association issued a statement mocking both the demise of the Rodriguez campaign and  Crowley’s decision to reenter the race: “Watching Wisconsin Democrats is like watching a clown car crash into a parked semi-truck,” RGA  communications director Kollin Crimpton said. “From financial scandals to re-launching failed campaigns, these Democrats shouldn’t be in charge of a lemonade stand let alone the state of Wisconsin…Tom Tiffany is fighting to lower property taxes, protect Wisconsin land, and require health care price transparency. The choice is clear for Wisconsinites: commonsense versus crazy.”

Beating Tiffany will require a focus on “policies that people care about,” Crowley told the Examiner Saturday, highlighting his campaign’s Badger Basics Plan to increase affordability, care and opportunity. “People care about making sure that we fully invest in our public schools,” he said, “that we increase the reimbursement rates for special education; that childcare and 4-K is affordable and accessible; that we expand Badger Care across every community across Wisconsin.” 

Repealing Act 10 and “enshrining workers’ rights directly into our Constitution” are also priorities, he said. “We have to speak directly to what people care about. And we can’t get caught up, you know, in the misinformation, in the disinformation, in the distractions quite frankly that Tom Tiffany, the Republican Party, as well as the Trump administration continue to throw our way.”

 Addressing voters across Wisconsin from the podium as he relaunched his campaign, Crowley declared, “Let’s ride, not just on Aug. 11 but in November.” He added,  “My goal is to get as many people to the table as possible,” so “if you see me out there, please don’t be afraid to come speak and spark up a conversation.”