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‘You will lose access’: Pornhub warns Hoosier users of exit as age verification law takes effect

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‘You will lose access’: Pornhub warns Hoosier users of exit as age verification law takes effect

Jun 13, 2024 | 1:00 pm ET
By Leslie Bonilla Muñiz
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‘You will lose access’: PornHub warns Hoosier users as state prepares to enact age verification law
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Starting July 1, Hoosiers wanting to access adult content websites, like PornHub, will be required to upload age-verification documents online thanks to a new Indiana law aimed at protecting minors. (Screenshot from website)

Pornography video-sharing website Pornhub says it’ll block access to Hoosier users as Indiana prepares to enact a recently approved age verification requirement. Its exit is planned for June 27.

And it’s warning users directly.

“You will lose access to Pornhub in 13 days,” a website pop-up read Thursday.

“Did you know that your government wants you to give your driver’s license before you can access Pornhub?” it continued. “As crazy as that sounds, it’s true.”

It comes days after Pornhub — joined by other explicit content providers and a free speech group — sued the state in an attempt to block the law.

Pornhub parent company Aylo said it has publicly supported age verification for “years” but added, “the way many jurisdictions worldwide have chosen to implement age verification is ineffective, haphazard, and dangerous.”

Senate Bill 17 requires that “adult-oriented websites” hosting explicit materials — such as pornography or other “material harmful to minors” — verify a user’s identity before allowing access. That could be by scanning a driver’s license or registering with a third-party verification service.

‘You will lose access’: Pornhub warns Hoosier users of exit as age verification law takes effect
The user notice pop-up on Pornhub. (Screenshot of website)

Lawmakers tussled over the legislation in committee and on the floor. Despite that, they overwhelmingly voted to pass the law, according to the Legislature’s bill action tracker.

“We have children who have seen hardcore content before they have their first kiss,” bill author Sen. Mike Bohacek, R-Michiana Shores, said in January.

Senate Minority Leader Greg Taylor, D-Indianapolis — the bill’s most outspoken opponent — held that the legislation lacked information privacy “guardrails.” He raised concerns about how securely the proof of age documents will be handled.

That’s an argument Pornhub is making directly to its users.

In its pop-up, Pornhub said it doesn’t want minors accessing its website, but that “putting everybody’s privacy at risk won’t achieve that.”

Rather than attempt to verify Hoosier users’ ages, Pornhub plans to close up shop in Indiana.

Parent company Aylo said Pornhub was “one of the few sites” to comply with Louisiana’s age verification law when it took effect in early 2023.

“Since then, our traffic in Louisiana dropped approximately 80%. These people did not stop looking for porn,” Aylo said. “They just migrated to darker corners of the internet that don’t ask users to verify age, that don’t follow the law, that don’t take user safety seriously, and that often don’t even moderate content.”

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“In practice, the laws have just made the internet more dangerous for adults and children,” Aylo continued.

The company has instead advocated for “device-based” age verification, and said it was “happy to collaborate” with government, technology companies and other partners to work on a “solution.”

Critics have said the approach, which uses a device’s built-in features to verify a user’s age, doesn’t protect children who use a parent’s phone or other device. Aylo also suggested people use existing parental control features.

“The safety of our users is our number one concern,” Aylo concluded. “We will always comply with the law, but we hope that governments around the world will implement laws that actually protect the safety and security of users.”

Indiana’s law goes into effect July 1 — unless a judge blocks it.

Pornhub and the other plaintiffs filed suit on Monday, alleging that the law is unconstitutional — violating the First Amendment — and unenforceable. They asked a federal judge in Indianapolis to issue a preliminary injunction against the law.

Indiana Attorney General Todd Rokita defended it Tuesday as a “commonsense” way to protect children.